Is Brand Strength Linked to Firm Valuation? Evidence from Consumer Survey Data
A Bella Private Markets research partnership with Tracksuit and WestCap, analyzing 675 company-month observations across 23 public companies to test whether stronger consumer brand perception predicts higher firm valuation.
Feeling inspired? The LP-to-founder track is more common than one might expect
While venture capital (VC) has long been recognized as playing an important role in scaling innovative startups and developing broader entrepreneurial ecosystems, the mechanisms through which this occurs have been less well documented. A new study sheds light on one such mechanism: how exposure to VC investment may help develop not just entrepreneurial firms and ecosystems, but entrepreneurs themselves. In other words, VC investment may not only finance innovation; it may also help foster and equip a new generation of entrepreneurs.
How Institutional Allocators Can Gain Clarity in Private Markets
Private markets play an increasingly central role in institutional portfolios. For pensions, sovereign wealth funds, endowments, and family offices, private capital offers the potential for differentiated returns, diversification, and long term value creation. Yet these benefits come with real complexity.